Services
Because it’s not the devices that are mobile but the target audiences that are using them.
The Konnex suite of services was designed to provide pharmaceutical commercial, medical affairs and clinical operations teams compliant solutions that strategically leverage mobile technology to complement, support and extend existing activities.
Commercial
Pharmaceutical marketing and sales teams are faced with the daunting task of effectively communicating the value of their brand to HCP’s whose availability and time has diminished significantly. As many brand teams evaluate their current marketing tactics, it has become apparent that understanding the capabilities of mobile
and the role it can play throughout their organization is imperative.
It starts with the development of a mobile-first strategy
designed to complement, support and extend existing activities. What are your goals and objectives? What’s working? What’s not? Where can you improve? Let's connect and identify how you can develop, drive and capitalize on your mobile moments?
Medical Affairs
Just as the healthcare industry has evolved over the past 10 years, so has the role of Medical Affairs. Medical information is increasingly complex and specialized, which makes it potentially highly valuable but potentially overwhelming to customers. Adding to the complexity is a gradual shift in decision-making power
away from physicians. Today an increasing number of control mechanisms such as treatment protocols, pathways and payer requirements must be considered.
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A new array of stakeholders with expanded roles and rising influence has emerged, including P&T committee members at hospitals, medical officers at IDNs and large physician practices, physicians with online prominence and commercial payers. Once identified, it’s essential to understand the needs of these “new” medical influencers
and provide them with effective and innovative ways to interact in order to facilitate a
value-based partnership. This will require Medical Affairs teams to embrace a more flexible engagement model that adapts to a changed communication landscape and includes mobile-first strategies
and corresponding solutions.
Clinical Operations
Trial Communications - The Key to Patient Recruitment and Retention
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Clinical trials today are more complex than ever before. It is estimated that on average unique procedures per trial protocol have increased 46%; total procedures have increased 65%; and the number of clinical trial days is up by 70%. Patients drop out of trials if ongoing communication is poor or lacking. Patients need information to answer their questions, help them manage any problems or side effects they experience, and keep them informed of trial progress. Recent statistics report that patient disengagement in clinical studies results in ~30%
drop-out rates
and ~50%
of drug regimens not being followed. This represents a huge cost, increased timelines, and loss of important data.
Providing investigational sites and trial patients with innovative, simple solutions designed to enhance communication and complement existing resources throughout their trial involvement helps recruitment, retention and can reduce trial delays while maximizing investigator and patient participation.
KONNEX provides the first mobile clinical trial communications platform designed to optimize investigators’ participation, patient recruitment and retention.
Our innovative solution was designed to complement and support, not replace, existing activities by providing a trial customized; investigator site-centric; patient-focused communications platform that keeps everyone connected, informed and aligned to meet the clinical trial’s objectives.
Provider Networks
At Konnex we believe the
physician and their staff need to be at the center of the solution
and not relegated to managing the confusion of today’s healthcare environment.
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To accomplish that, Konnex partners with provider networks
of all sizes to provide HCP and patient centric mobile-first strategies and solutions. When clinicians can’t communicate effectively and efficiently, patient care suffers
and although technologies exist to help speed time to treatment, improve quality outcomes or support consolidating administrative SOP’s; most solutions do not successfully promote alignment amongst all the key stakeholders
(provider network, provider, payer, pharmaceutical manufacturer and patient).
Konnex and its suite of complementary solutions change the status quo
by providing provider networks with a truly scalable, branded and customized mobile-first communications network. Providers and their staff benefit by the efficiency of a mobile network that operationalizes quality initiatives, education
and adherence
in collaboration with payers and pharmaceutical manufacturers. Collaboration that supports informed shared decision making
and active involvement
with patients
and their
caregivers.
A structured approach
to mobile communication supports the benefits of effective communication, the desire for true shared accountability
and improved healthcare outcomes.